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SBC Tbilisi to explore sports rights, sponsorship and media
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Latest News
Time to read: 4 min
SBC Summit Tbilisi 2026 to explore sports rights, sponsorship and media
June 18, 2026
Partnership Playbook: Bale, beIN and ESPN
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Features & Analysis
Time to read: 6 min
Partnership playbook: American Express, Google, WSC Sports and more
April 1, 2026
Partnership playbook logo
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Latest News
Time to read: 6 min
Partnership Playbook: LEGO, PepsiCo, Samsung and Nationwide
December 3, 2025
Former England rugby player Joe Marler with the Pro Am Padel Tour
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Latest News
Time to read: 4 min
Pro Am Padel Tour secures sponsors as padel popularity rises
July 3, 2025
Image of an WNBA court with Pinterest sponsorship
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Latest News
Time to read: 3 min
Pinterest signs first sports deal with WNBA champions
May 30, 2025
Gary Hetherington new London Broncos Owner speaking during the London Rugby League Launch at Australian Embassy Exhibition Hall, Australia House,
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Latest News
Time to read: 4 min
London Broncos unveil ambitious plans to return to Super League
May 22, 2025
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Comment
Time to read: 5 min
Premier League clubs to gain hundreds of millions in revenue on untapped US market
June 19, 2024
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Latest News
Time to read: 2 min
Carlos Alcaraz cements Nike future with reported $20m extension
June 18, 2024
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Features
Time to read: 5 min
Inside Optimum Nutrition & McLaren's ‘Drive to Thrive’ with McLaren F1
May 14, 2024
credit: Two Circles/Juventus
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Football
Time to read: 2 min
Juventus to significantly enhance commercial opportunities with Two Circles
April 25, 2024
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Basketball
Time to read: 2 min
Phoenix Mercury inks “revolutionary” partnership with Cleveland Avenue
April 18, 2024
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Fan Engagement
Time to read: 3 min
WrestleMania XL sets records across the board
April 10, 2024
31:35
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Features
Time to read: 2 min
Behind The Badge: How Orange County SC’s stadium battle vs LA Galaxy galvanised support
March 14, 2024
credit: Under Armour
01:01
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Boxing
Time to read: 2 min
Anthony Joshua re-signs with Under Armour ahead of Ngannou bout
March 6, 2024
33:29
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Behind the Badge
Time to read: 2 min
Behind The Badge: The New Saints FC’s (TNS) ‘unique’ rise to European football
February 28, 2024
UFC event.
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Features & Analysis
Time to read: 5 min
TKO off to strong start as UFC & WWE post record performances for 2023
February 28, 2024
credit: Optimum Nutrition
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Horse Racing
Time to read: 2 min
McLaren F1 & Optimum Nutrition “dedicated to peak human performance”
February 20, 2024
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Horse Racing
Time to read: 2 min
McLaren adds Airwallex to growing partnership portfolio
February 5, 2024
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Fan Engagement
Time to read: 5 min
NFL 2023 sponsorship revenue soars 15% to $2.35bn
January 31, 2024
MPs argue Premier League plans ‘will not significantly reduce’ betting ad volume
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Comment
Time to read: 6 min
Revenue and responsibility: analysing the 2024 betting sponsorship landscape
January 23, 2024
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Europe
Time to read: 8 min
From the San Siro, to the Burj Khalifa - How AC Milan is cultivating a new way of marketing
January 17, 2024
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Football
Time to read: 2 min
Manchester United links with WOW Hydrate 
November 16, 2023
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LIV Golf 2.0 has a backer, but the players have already given their answer
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CEOs fear football's lack of governance. You should too
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FIFA paid $4m toward Infantino’s US tax bill, report reveals
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Partnership Playbook: MLB boom, Madden ads and Kalshi
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Rafael Nadal joins Real Madrid board: but why, and why now?
6
Emanuel Medeiros: Why FIFA needs independent scrutiny
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Polymarket profits trigger Ballon d’Or insider trading investigation
Features
Empty seats in stadium stands. Black and white photo without fans. Empty seats for sports spectators. Empty rows without spectator support. Importance of support from stands, no one came to game
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Features
Time to read: min
CEOs fear football's lack of governance. You should too
November 6, 2026
MIAMI, UNITED STATES - May 04, 2025: FIFA President Gianni Infantino, Footballer. Race day for the F1 Miami Grand Prix 2025. infantino
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Features
Time to read: min
Democrats’ House win exposes Infantino to Raskin subpoenas
November 5, 2026
LIV Golf player Jon Rahm
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Commercial
Time to read: min
LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
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Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026