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SBC Tbilisi to explore sports rights, sponsorship and media
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Latest News
Time to read: 4 min
SBC Summit Tbilisi 2026 to explore sports rights, sponsorship and media
June 18, 2026
Partnership Playbook: Bale, beIN and ESPN
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Features & Analysis
Time to read: 6 min
Partnership playbook: American Express, Google, WSC Sports and more
April 1, 2026
Partnership playbook logo
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Latest News
Time to read: 6 min
Partnership Playbook: LEGO, PepsiCo, Samsung and Nationwide
December 3, 2025
Former England rugby player Joe Marler with the Pro Am Padel Tour
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Latest News
Time to read: 4 min
Pro Am Padel Tour secures sponsors as padel popularity rises
July 3, 2025
Image of an WNBA court with Pinterest sponsorship
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Latest News
Time to read: 3 min
Pinterest signs first sports deal with WNBA champions
May 30, 2025
Gary Hetherington new London Broncos Owner speaking during the London Rugby League Launch at Australian Embassy Exhibition Hall, Australia House,
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Latest News
Time to read: 4 min
London Broncos unveil ambitious plans to return to Super League
May 22, 2025
credit: Shutterstock
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Comment
Time to read: 5 min
Premier League clubs to gain hundreds of millions in revenue on untapped US market
June 19, 2024
credit: Shutterstock
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Latest News
Time to read: 2 min
Carlos Alcaraz cements Nike future with reported $20m extension
June 18, 2024
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Features
Time to read: 5 min
Inside Optimum Nutrition & McLaren's ‘Drive to Thrive’ with McLaren F1
May 14, 2024
credit: Two Circles/Juventus
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Football
Time to read: 2 min
Juventus to significantly enhance commercial opportunities with Two Circles
April 25, 2024
credit: Shutterstock
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Basketball
Time to read: 2 min
Phoenix Mercury inks “revolutionary” partnership with Cleveland Avenue
April 18, 2024
credit: Shutterstock
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Fan Engagement
Time to read: 3 min
WrestleMania XL sets records across the board
April 10, 2024
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Features
Time to read: 2 min
Behind The Badge: How Orange County SC’s stadium battle vs LA Galaxy galvanised support
March 14, 2024
credit: Under Armour
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Boxing
Time to read: 2 min
Anthony Joshua re-signs with Under Armour ahead of Ngannou bout
March 6, 2024
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Behind the Badge
Time to read: 2 min
Behind The Badge: The New Saints FC’s (TNS) ‘unique’ rise to European football
February 28, 2024
UFC event.
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Features & Analysis
Time to read: 5 min
TKO off to strong start as UFC & WWE post record performances for 2023
February 28, 2024
credit: Optimum Nutrition
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Horse Racing
Time to read: 2 min
McLaren F1 & Optimum Nutrition “dedicated to peak human performance”
February 20, 2024
credit: Shutterstock
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Horse Racing
Time to read: 2 min
McLaren adds Airwallex to growing partnership portfolio
February 5, 2024
credit: Shutterstock
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Fan Engagement
Time to read: 5 min
NFL 2023 sponsorship revenue soars 15% to $2.35bn
January 31, 2024
MPs argue Premier League plans ‘will not significantly reduce’ betting ad volume
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Comment
Time to read: 6 min
Revenue and responsibility: analysing the 2024 betting sponsorship landscape
January 23, 2024
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Europe
Time to read: 8 min
From the San Siro, to the Burj Khalifa - How AC Milan is cultivating a new way of marketing
January 17, 2024
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Football
Time to read: 2 min
Manchester United links with WOW Hydrate 
November 16, 2023
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Most Read
1
Deloitte approved falsified Abramovich accounts, BBC finds
2
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
3
Partnership Playbook: Nestlé’s NBA deal, Relevent’s UEFA win and Uber Eats
4
Flamengo and Fluminense take betting ban protest to shirts for Rio derby
5
F1’s 40-year Africa return marred by Rwanda sportswashing attempts? 
6
Netflix secures Spanish rights to the 2030 World Cup
7
Is Čeferin’s fourth-term bid following Infantino’s FIFA playbook?
Features
Sideline Moves: Arsenal layoffs
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Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
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Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026